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Corporate Barter Giant Active Media Spins Off Performance Shop

June 5, Big independent barter media agency Active Media Services this morning announced the launch of Broad Beam Media Inc., a full-service performance marketing agency specializing in direct response and digital media.

Active, best known for negotiating media buys using corporate reciprocal trade — deals that liquidate unsold goods and services and convert them into media credits used for advertising — said BBM is staffed by 50 people and has offices in Framingham, MA; King of Prussia, PA and New York City.

Active’s Executive Vice President-National Media Melissa Keller has been named managing director and executive vice president.

Prior to joining Active in 2016, Keller was executive vice president-channel investments at Havas Media.

The company also said Beth Vendice will serve as president of BBM, reporting to Keller, but did not disclose where she was joining from.

Via
MediaPost
Source
Joe Mandese
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